Launching a new product and business by innovating a current one is a topic that is explored in the article “Launching a New Product & Business by Innovating a Current One, Is It Profitable?” In this article, the authors delve into the question of whether such a strategy is a good idea and if it can be profitable. They provide marketing insights and discuss the experiences of Mike Cessario, who spent $12,000 creating and marketing a vinyl record to make a profit. The article also touches on the idea of a heavy metal yoga studio as a potential business venture. The authors, Shaan Puri and Sam Parr, who host the podcast “My First Million,” aim to celebrate builders and provide tools for turning ideas into reality. They are joined by Mike Cessario and discuss various aspects of launching new products and businesses. Overall, the article aims to provide insights and inspiration for entrepreneurs.
Is the launch of a new product and/or business by innovating a current one a good idea? And can it be profitable? We answer those questions and give some marketing insights. Mike Cessario joins us on the show today where he talks about how he spent 12 grand making and marketing a vinyl record all to make his money back and more. He also brings up the business idea of a heavy metal yoga studio.
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My First Million is hosted by Shaan Puri and Sam Parr. We celebrate builders, even if they fail. And give you the tools to help you turn your scheme into a reality.
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Sam Parr is the founder and CEO of The Hustle, a daily newsletter that delivers bold business and tech news — trusted by over 1 million readers.
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Is it profitable to launch a new product & business by innovating a current one?
In the world of business, innovation is key to staying competitive and capturing the attention of consumers. Many entrepreneurs and business owners are constantly seeking ways to stand out and differentiate themselves in the market. One strategy that has gained traction is launching a new product or business by innovating a current one. This approach allows companies to build upon existing ideas and tap into established markets while offering something unique and fresh to consumers.
Introduction to My First Million
In the podcast “My First Million,” hosted by Shaan Puri and Sam Parr, the idea of launching a new product or business through innovations is explored. The hosts invite guests who have experienced success in this area and discuss their strategies, challenges, and overall profitability.
Mike Cessario, one of the guests on the show, provides valuable insights into his experience with launching a vinyl record. He spent $12,000 on creating and marketing the record, successfully making his investment back and generating additional profits. This example highlights the potential profitability of launching a new product by building upon an existing concept.
Overview of The Hustle
Sam Parr, the founder and CEO of The Hustle, a daily newsletter delivering business and tech news, co-hosts the podcast. With over 1 million readers, The Hustle provides valuable insights into emerging trends, industries, and companies. These insights serve as a resource for entrepreneurs and business owners looking to identify the next big thing and innovate within their own industries.
Insights from Trends
One of the sources of insights discussed on the podcast is the publication called Trends. The team behind Trends spends countless hours uncovering the fastest-growing business concepts, industries, and companies. By analyzing these trends, entrepreneurs can gain valuable information to make informed decisions when launching new products or businesses.
Subscribe to My First Million
For individuals interested in learning more about launching successful products and businesses through innovation, subscribing to the “My First Million” podcast is highly recommended. The show celebrates builders, even in the face of failure, and provides practical tools and strategies to turn ideas into reality.
Recommendation: Exit Strategy podcast
In addition to “My First Million,” the hosts also recommend the “Exit Strategy” podcast hosted by Moiz Ali, the founder of Native. Moiz Ali successfully sold his direct-to-consumer deodorant brand to Procter & Gamble for $100 million just 28 weeks after launching. The podcast features interviews with top entrepreneurs, offering valuable insights and strategies for building a successful business.
The idea of a heavy metal yoga studio
One example of innovating a current business concept is the idea of a heavy metal yoga studio. This unique blend of the calming practice of yoga with the intense energy of heavy metal music provides a niche experience for a specific audience. By targeting individuals who want to do yoga to heavy metal music rather than traditional calming tunes, these studios can attract a dedicated following.
Innovation in health-related businesses
The concept of innovating health-related businesses is becoming increasingly popular. Heavy metal yoga studios are just one example of how entrepreneurs are creatively combining contrasting elements to create a unique experience for consumers. By challenging the traditional notions of what health and fitness should look like, these businesses can attract a specific audience looking for something different.
Creating a unique experience
Innovation is not limited to just the product or service itself but also extends to the entire experience offered to customers. Heavy metal yoga studios, for instance, focus on curating an environment that caters to individuals who resonate with both yoga and heavy metal music. This unique experience sets them apart from traditional yoga studios and appeals to a niche audience.
Targeting a specific audience
When innovating a current business or product, it is crucial to identify and understand the target audience. Heavy metal yoga studios specifically cater to individuals who are passionate about heavy metal music and are seeking a non-traditional yoga experience. By targeting this specific audience, businesses can create a loyal following and increase their chances of profitability.
The potential profitability of heavy metal yoga studios
While heavy metal yoga studios may not appeal to everyone, their niche nature and unique offering can attract a dedicated customer base. By understanding the target audience and catering to their specific needs and desires, these studios have the potential to be profitable. The demand for unique and alternative fitness experiences continues to grow, providing an opportunity for entrepreneurs to innovate in this space.
The strategy of experimenting with new products
Experimentation is a crucial aspect of launching new products and businesses through innovation. It allows businesses to test the market, gather valuable feedback, and refine their offerings before fully committing resources and capital. Leveraging existing brand recognition can also play a significant role in the success of these experiments.
Leveraging existing brand recognition
Companies with established brands can leverage their recognition to experiment with new products or business ideas. Customers who are already familiar with the brand may be more inclined to try new offerings, increasing the chances of success. This strategy allows businesses to expand their offerings while maintaining the trust and loyalty of their existing customer base.
Focus on core offerings versus expanding into new products
While experimenting with new products is essential, it is crucial to maintain a focus on the core offerings of the business. Diversifying too much or too quickly can dilute brand identity and confuse customers. By striking a balance between exploring new ideas and staying true to the core offerings, businesses can increase their chances of success in launching new products.
The example of the vinyl record launch
Mike Cessario’s experience with launching a vinyl record serves as a prime example of the strategy of experimenting with new products. Despite his primary business being focused on water, Cessario ventured into the music industry and successfully launched a vinyl record. By leveraging his brand’s recognition and marketing the record effectively, he was able to make his money back and generate additional profits.
Marketing value of the vinyl record launch
The launch and marketing of the vinyl record not only generated profits but also provided valuable marketing for the brand. The album garnered attention, with people reposting it, sharing it, and talking about it. This served as a form of marketing for Cessario’s brand, increasing awareness and engaging with consumers. The success of this experiment highlights the potential marketing value and profitability of launching new products.
Logistical considerations for launching new products
Launching new products requires careful consideration of various logistical factors, including costs, advertising strategies, and potential for brand evangelism. These considerations play a crucial role in determining the profitability of the venture.
Costs involved in creating a heavy metal yoga studio chain
When considering the launch of a chain of heavy metal yoga studios, entrepreneurs must take into account the costs involved. These costs include finding suitable locations, hiring instructors, setting up facilities, and marketing the studios. By conducting thorough research and budgeting effectively, entrepreneurs can determine the financial feasibility of such a venture.
Comparison of TV advertising versus opening yoga studios
Entrepreneurs must also weigh the potential return on investment when deciding between TV advertising and opening physical yoga studios. While TV advertising reaches a broader audience, opening yoga studios can generate brand evangelism and organic growth. By considering the target audience, marketing goals, and available resources, entrepreneurs can determine the most effective strategy.
The potential for brand evangelism and success
Launching a chain of heavy metal yoga studios has the potential to generate brand evangelism. When the offering is unique and resonates with the target audience, individuals are more likely to share their experiences, attracting more customers through word-of-mouth. This form of organic growth can contribute to the profitability and success of the venture.
Lessons from Elon Musk’s flamethrower launch
Drawing inspiration from the flamethrower launch by Elon Musk, entrepreneurs can learn valuable lessons about building a brand cult following and feeding the evangelism of a brand. By creating unique and badass products, entrepreneurs can tap into the desires and aspirations of consumers looking for something extraordinary.
Building a brand cult following
Elon Musk has successfully built a brand cult following around his ventures, such as SpaceX and Tesla. The flamethrower launch was a prime example of his ability to capture attention and feed into the desires of individuals seeking a little more excitement in their lives. By understanding what resonates with the target audience and building a loyal community, entrepreneurs can replicate this success.
Feeding the evangelism of a brand
Launches like the flamethrower not only generate revenue but also ignite the evangelism of a brand. Through strategic marketing and engagement with customers, entrepreneurs can create a sense of excitement and exclusivity around their products. This kind of brand evangelism can lead to increased sales, customer loyalty, and long-term profitability.
The profitability of unique and badass products
The success of the flamethrower launch showcases the profitability of unique and badass products. By tapping into the desires and aspirations of customers, entrepreneurs can create offerings that stand out in the market. When executed effectively, these products can generate significant financial returns and establish a strong brand presence.
Conclusion: Exploring innovation and profitability
In conclusion, launching a new product or business by innovating a current one can be profitable. By combining existing ideas with new elements, entrepreneurs can create unique offerings that resonate with specific target audiences. Through careful consideration of logistical factors and effective marketing strategies, innovators can increase their chances of success. The potential for profitability lies in understanding the target audience, leveraging existing brand recognition, and creating experiences that stand out in the market.