The Truth About Gary Vaynerchuk Told by a Former Employee of VaynerMedia | My First Million Podcast

In the "The Truth About Gary Vaynerchuk Told by a Former Employee of VaynerMedia | My First Million Podcast," Mike Cessario, a former Creative Director at VaynerMedia, reveals the behind-the-scenes tr...

In the “The Truth About Gary Vaynerchuk Told by a Former Employee of VaynerMedia | My First Million Podcast,” Mike Cessario, a former Creative Director at VaynerMedia, reveals the behind-the-scenes truth about Gary Vaynerchuk. He explains that Vaynerchuk takes on a different persona when he’s on camera, acting as both an educational business speaker and an entertainer. Despite this, Cessario praises Vaynerchuk for his caring nature and genuine concern for his employees. The podcast, hosted by Shaan Puri and Sam Parr, aims to celebrate builders and provides valuable insights for turning entrepreneurial dreams into reality.

During his time at VaynerMedia, Cessario learned valuable lessons from Vaynerchuk, emphasizing the importance of attention in marketing. He explains that traditional advertising methods can be costly, whereas alternative, more cost-efficient approaches can generate even more attention for a brand. Cessario admires Vaynerchuk’s compassionate leadership style, noting his genuine interest in his employees’ well-being and his willingness to offer support even when they decide to move on. Although Vaynerchuk possesses a charismatic and entertaining personality on camera, off-camera he is described as more mellow, showcasing a different side of his character.

The Truth About Gary Vaynerchuk Told by a Former Employee of VaynerMedia | My First Million Podcast

This is the truth about Gary Vaynerchuk told by a former employee of VaynerMedia. Mike Cessario use to work for VaynerMedia as a Creative Director and he explains how Gary Vaynerchuk acted behind the camera. He says that he was a lot quieter and that when he is on camera he takes on a certain character and is not only a business educational speaker but also an entertainer.

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Gary Vaynerchuk’s Character on Camera

When it comes to his on-camera persona, Gary Vaynerchuk is known for being energetic, passionate, and highly engaging. As a former employee of VaynerMedia, Mike Cessario sheds light on how Gary acted behind the camera. According to Mike, Gary is a lot quieter off-camera and takes on a certain character when the cameras start rolling. While he is known for his business educational speaking, it is clear that he also sees himself as an entertainer. This ability to captivate and entertain his audience has played a significant role in his success as a marketing and business influencer.

Marketing and Attention

One of the key lessons that Mike learned from Gary Vaynerchuk is the importance of day trading attention in marketing. Gary believes that marketing is all about capturing and holding people’s attention. He emphasizes the need for businesses to think creatively and cost-effectively about how they can generate attention for their brand. Instead of overpaying for traditional forms of advertising, Gary encourages businesses to consider alternative strategies that may generate even more attention at a lower cost. This approach reflects Gary’s understanding of the evolving digital landscape and his ability to adapt to changing consumer behaviors.

Gary Vaynerchuk’s Leadership Style

As Mike shares his experience working for Gary Vaynerchuk, one aspect that stands out is Gary’s leadership style. According to Mike, Gary genuinely cares about his employees and their well-being. Even when faced with an employee’s resignation, Gary’s response is one of support and willingness to help them find their next opportunity. This compassionate approach to leadership is a core value that VaynerMedia has been built upon. By treating employees with empathy and respect, Gary has created a work environment that fosters loyalty, dedication, and personal growth.

Caring for Employees

Gary Vaynerchuk’s focus on caring for his employees goes beyond just supporting them in their career journeys. He believes that building a massive company requires having a compassionate perspective towards employees, rather than being a strict and harsh leader. This philosophy stands in contrast to the traditional perception of corporate executives as indifferent or ego-driven individuals. Gary’s approach is based on the belief that investing in the well-being and growth of employees ultimately leads to a more successful and sustainable business.

Public Perception vs. Reality

While Gary Vaynerchuk is a well-known public figure, Mike reveals that there are certain aspects of his character that may not be widely known or understood. One such aspect is the difference between Gary’s on-camera persona and his off-camera demeanor. While his on-camera personality is energetic and entertaining, off-camera Gary is described as being more mellow. This revelation highlights the fact that our perception of public figures is often shaped by the image they present to the world, and it may not always reflect their true personality.

Gary Vaynerchuk as an Entertainer

One of the key qualities that sets Gary Vaynerchuk apart is his ability to entertain. His charismatic speaking style, combined with his passionate delivery, makes him compelling to watch. While he is an educational business speaker, his approach is infused with a sense of entertainment that keeps his audience engaged. This skill allows him to effectively communicate his ideas and insights, making complex topics more accessible and relatable to a wide range of viewers and listeners.

Off-Camera Personality

As Mike Cessario shares his experience of interacting with Gary Vaynerchuk off-camera, it becomes clear that Gary is a different person behind the scenes. He describes Gary as being more mellow and less loud compared to his on-camera persona. This revelation helps humanize Gary and showcases his ability to adapt his behavior and communication style based on the context. It further emphasizes that our perception of public figures should be viewed through a nuanced lens, understanding that what we see on camera is not necessarily a complete representation of who they are as individuals.

Interactions with Gary Vaynerchuk

Mike Cessario had the opportunity to interact with Gary Vaynerchuk directly during his time at VaynerMedia. He describes Gary as being genuinely nice and willing to turn up the volume slowly during their conversation. This highlights Gary’s attentiveness and adaptability as a conversationalist, adjusting his energy and enthusiasm based on the dynamics of the interaction. It is clear that Gary values meaningful conversations and makes an effort to connect with others on a personal level.

Gary Vaynerchuk’s Podcast Experience

Gary Vaynerchuk is known for his podcast, where he interviews top entrepreneurs and shares valuable insights and strategies. Mike Cessario was a guest on Gary’s podcast and had a firsthand experience of Gary’s podcast hosting skills. He describes Gary as being very nice during the recording, gradually amplifying his energy as the conversation progressed. This showcases Gary’s ability to create a comfortable and engaging environment for his guests, allowing for insightful discussions to take place.


In conclusion, Gary Vaynerchuk’s character on camera reflects his ability to captivate and entertain audiences while delivering valuable business insights. Behind the scenes, he is described as a more mellow and compassionate individual who genuinely cares for his employees. This contrast highlights the complexity and depth of Gary’s personality. It reminds us that public figures are not just the personas we see on screen, but multifaceted individuals who adapt their behavior and style to fit different contexts. Understanding the nuances of their character allows us to have a more comprehensive and accurate perception of who they are.

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